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Cheers! Modelo inks multimillion-dollar ad deal with UFC

Anheuser-Busch Cos. Inc. had held that title since 2008 and its Bud Light logo had frequently stamped the center of the octagon for UFC's biggest fights. Modelo's multimillion deal starts in 2018 and the partnership is only for United States events. "Modelo is an amazing brand that shares UFC's unmatched commitment to its fan base," UFC President Dana White said.

Source: The Associated Press

No intoxicants in August Busch IV's blood in chopper inquiry

ST. LOUIS— Tests show that former Anheuser-Busch CEO August Busch IV had no drugs or alcohol in his system in July when police said he appeared "intoxicated" as he prepared to take off in a helicopter from a suburban St. Louis office park. The findings released by the Illinois State Police's forensic services laboratory in Springfield are based on tests done on two...

Source: The Associated Press

INTERVIEW-Japanese brewer Asahi ready to spend "billions" on deals

TOKYO, Sept 21- Asahi Group Holdings, Japan's largest brewer, is ready to spend "billions of dollars" on acquisitions, having spent $11 billion over the past year to acquire beer brands across Europe from Anheuser-Busch InBev. Asahi president Akiyoshi Koji said "bolt-on" acquisitions in Europe, including beer makers and distributors, were a priority, as the company...

Source: Reuters

Japanese brewer Asahi ready to spend "billions of dollars" on acquisitions

TOKYO, Sept 21- Asahi Group Holdings Ltd is ready to spend "billions of dollars" more on acquisitions, after having recently spent $11 billion to acquire beer brands across Europe from Anheuser-Busch InBev NV, a top company executive said. Akiyoshi Koji, president of the largest beer maker in Japan, did not give any further details on how much Asahi was looking to...

Source: Reuters