BMW unveiled the 'Motorrad Vision Next 100', its new concept motorcycle.
"I would argue that Tesla fits in the premium market, competing with the likes of BMW and Mercedes. Aston sits above that."
Mercedes, BMW, Audi and practically every other luxury automaker is gunning for Tesla with a slew of high-end electric vehicles.
BMW's Ian Robertson says the upcoming iNEXT model will not only have electric mobility but will include advanced technologies such as autonomous driving.