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Toyota pulls the plug on this small car brand

Toyota Motor said it will wind down its Scion brand in the U.S., ending a 12-year effort to create small cars aimed at young buyers.
Source: Reuters
UPDATE 1-Toyota pulls the plug on Scion small car brand

Feb 3- Toyota Motor Corp said on Wednesday it will wind down its Scion brand in the United States, ending a 12- year effort to create a separate identity for small cars aimed at young buyers. Toyota said it will start rebadging three 2017 model Scion cars as Toyotas starting in August. The Scion tC small coupe will go out of production in August, Toyota said.
Source: Reuters | By: Joseph White
Scion brand taught Toyota what young buyers really want

DETROIT— Toyota is killing its youth-oriented Scion brand after learning an important lesson: Young buyers simply want Toyotas. Scion was formed in 2003 to court Generation X buyers, who didn't like their parents' brands and didn't trust traditional marketing, says Bob Carter, Toyota Motor Corp.' s senior vice president of U.S. operations. It was known for its...
Source: The Associated Press
Toyota pulls the plug on Scion small car brand

Feb 3- Toyota Motor Corp said it will wind down its Scion brand in the United States, retreating from a 12- year effort to create a separate identity for small cars aimed at young buyers. Toyota said it will start rebadging three 2017 model Scion cars as Toyotas starting in August. The Scion tC small coupe will go out of production in August, Toyota said.
Source: Reuters | By: Joseph White
Recalls this week: Electric griddles, bicycles, toys

They were sold at Walmart stores nationwide and online at Walmart.com from July 2015 through December 2015. FOR MORE: Call Walmart at 800-925-6278 between 7 a.m. to 9 p.m. CT Monday through Friday, 9 a.m. to 9 p.m. CT on Saturday and between 12 p.m. and 6 p.m. CT Sunday or visit www.walmart.com and click on "Product Recalls" at the bottom of the page under "Customer Service"...
Source: The Associated Press | By: By The Associated Press