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U.S. TV networks court YouTube crowd in quest for digital viewers

ANAHEIM, California, July 26- For the first time, cable TV network Nickelodeon staged a casting call at VidCon, a convention that draws stars of YouTube and social media like Vine, Instagram and Snapchat and their passionate followers. The Viacom- owned channel's talent search is one way traditional TV networks are recruiting Internet personalities to build...
Source: Reuters | By: Lisa Richwine