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Can Europe conjure up the next Facebook?

Can Europe or the U.K. create the next big tech conglomerate? A CNBC-hosted panel at the 2017 World Economic Forum in Davos, discusses the tech scene and investment as Brexit uncertainty seeps into the mix.

Source: CNBC.com

Addressing ad viewability at WEF 2017

Unilever Chief Marketing Officer Keith Weed talks about online advert viewability and how it differentiates from counting ad views on television.

Source: CNBC.com

When does a view of an online ad count?

Steve Chester, director of data & industry programmes at the Internet Advertising Bureau, talks about online video and adverts, and when the views of such content are actually counted.

Source: CNBC.com

Unilever CMO: Do have a few experiments concerning AI

CNBC takes a look at the rise of artificial intelligence (AI), with added comment from Unilever’s Chief Marketing Officer on what the consumer goods group is doing in this space.

Source: CNBC.com

The gender inequality debate in advertising

Unilever Chief Marketing Officer Keith Weed says he believes gender inequality is “a challenge for the industry”, while discussing recent research it’s done.

Source: CNBC.com